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Demirören’s AI Overhaul: Microsoft Tech Reshapes Turkish Media Powerhouse
Demirören Media partners with Microsoft and D Tech Cloud for an AI overhaul using Copilot, Fabric, Agent Flows and Zero Trust, aligning with Ignite 2025 vision to transform content, data and security operations across its vast Turkish outlets.
Advertising Marketing
Content Engine Overhaul: Why CreativeOps and MOps Demand Fusion in 2026
Shrinking budgets and AI-driven workflows force CreativeOps and MOps convergence into a single content engine, eliminating silos for efficiency and scale amid 2026 pressures.
Advertising Marketing
MOps: Marketing’s Hidden Engine Powers AI-Driven Growth
Marketing Operations (MOps) orchestrates marketing's backbone, blending people, processes, tech, and data for efficient, scalable execution amid AI surges and martech explosion.
Advertising Marketing
January Imperative: MOPs Teams’ Make-or-Break Moves for 2026 Success
Elite MOPs teams seize January 2026 to lock priorities, data truths and ownership, averting midyear pitfalls as AI scales operations. Insights from town halls and MOps-Apalooza reveal how focus and foundations drive revenue amid tech evolution.
Advertising Marketing
Vonage’s Messaging APIs Supercharge Salesforce Agentforce Marketing
Vonage integrates SMS, RCS, and WhatsApp into Salesforce Agentforce Marketing via APIs, enabling AI-personalized, two-way conversations in a single interface. Marketers gain real-time insights and automation, boosting engagement across retail, finance, and healthcare.
Advertising Marketing
Vonage Unlocks Agentforce’s Messaging Powerhouse
Vonage's new integration embeds SMS, WhatsApp and RCS into Salesforce Agentforce Marketing, enabling AI-powered two-way conversations and personalized journeys at scale for enhanced engagement.
Advertising Marketing
Programmatic Power: How Dealers Turbocharge Car Sales in the Open Internet Era
Programmatic advertising revolutionizes car dealership marketing, enabling precise targeting and sales attribution via platforms like The Trade Desk. Multi-channel strategies cut buyer decision times from 23 to seven days, as detailed by executive Jason Goldberg.
Advertising Marketing
Paramount’s UFC Knockout: Guaranteed Programmatic Bets on Live Sports Ads
Paramount launches guaranteed programmatic ads for live sports on Paramount+, debuting with UFC 324 on January 24. Partnerships with Amazon DSP, Google DV360 and others enable real-time bidding on prelims, blending live scale with digital targeting.
Advertising Marketing
Test Kitchen’s FAST Pivot: Unlocking Programmatic Gold in Culinary Streaming
America's Test Kitchen unlocks direct and programmatic ads across its FAST channels on Roku, Samsung, Vizio, and more, targeting food enthusiasts with premium inventory via Magnite and PubMatic partnerships.
Advertising Marketing
LAFD’s Celebrity Spin: How Charity Funds Fueled PR Over Palisades Fire Accountability
The LAFD Foundation tapped celebrity PR firm The Lede Company with donor funds to polish messaging after the deadly Palisades Fire, as leaders softened a critical after-action report amid resource pleas and donor demands for audits.
Advertising Marketing
PR Pros’ Unyielding Principles: The Battles Worth Fighting
PR professionals reveal unshakeable principles from agility and clarity to ethical boundaries and audience focus, drawn from nearly 300 insiders. These tenets guide the field through 2026's AI-driven shifts and trust challenges.
Advertising Marketing
Small Firms’ PR Power Plays: Low-Budget Tactics Crushing Giants in 2026
Small businesses wield PR to rival giants through budget tactics like narratives, influencers and events, driving visibility and sales amid $6.88 trillion e-commerce rivalry.
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