TikTok Finalizes US Restructuring Deal with Oracle, Avoids Ban

TikTok Finalizes US Restructuring Deal with Oracle, Avoids Ban

TikTok has finalized a deal to restructure its U.S. operations into a new entity majority-owned by American and allied investors, including Oracle, Silver Lake, and MGX, with ByteDance retaining a 20% stake. This hybrid model addresses data security concerns, avoids a nationwide ban, and sets a precedent for global tech sovereignty.

Posted on: by Roman Grant
AI Answers Demand New Rules: Why Google SEO Fails ChatGPT Citations

AI Answers Demand New Rules: Why Google SEO Fails ChatGPT Citations

Mike King reveals why Google SEO tactics fail AI engines like ChatGPT, from query fan-out to HTTP 499 timeouts and chunking boosts. Case studies show 661% visibility gains via GEO.

Posted on: by Chloe Ortiz
Oracle Data Center Failure Exposes Critical Vulnerabilities in TikTok’s Newly American Infrastructure

Oracle Data Center Failure Exposes Critical Vulnerabilities in TikTok’s Newly American Infrastructure

TikTok's first major technical crisis under American ownership exposed critical vulnerabilities in Oracle's data center infrastructure, disrupting posting capabilities and analytics for millions of users. The week-long outage raises urgent questions about the resilience of the platform's newly restructured operations.

Posted on: by Chloe Ortiz
CLICKFORCE’s AI Leap: Bedrock Agents Slash Ad Analysis from Weeks to Hours

CLICKFORCE’s AI Leap: Bedrock Agents Slash Ad Analysis from Weeks to Hours

CLICKFORCE harnesses Amazon Bedrock Agents in Lumos to automate ad market analysis, cutting weeks of work to one hour. Powered by AWS services, it delivers precise insights, setting a new benchmark for data-driven advertising efficiency.

Posted on: by Aria Brooks
TikTok’s Data Center Blackout: Power Failure Exposes Vulnerabilities in New U.S. Era

TikTok’s Data Center Blackout: Power Failure Exposes Vulnerabilities in New U.S. Era

A power outage at a U.S. data center crippled TikTok's services over the weekend, disrupting algorithms and feeds just after its U.S. ownership shift. The new joint venture blames technical failure, not censorship, as users face login woes and old videos.

Posted on: by Elena Brooks
AI’s Email Revolution: Leaders’ Guide to Smarter Campaigns in 2026

AI’s Email Revolution: Leaders’ Guide to Smarter Campaigns in 2026

This deep dive explores AI's transformative role in 2026 email marketing, offering executives strategies for content generation, integration, and measurement while navigating pitfalls and future trends for superior ROI.

Posted on: by Roman Grant
Boss Wallah’s UGC Pivot: Capturing the $8.4 Billion Creator Gold Rush

Boss Wallah’s UGC Pivot: Capturing the $8.4 Billion Creator Gold Rush

Boss Wallah Media launches a creator-first UGC platform targeting the $8.4 billion market, leveraging 400 million monthly views and AI tools to fix fragmented production. Backed by real client wins like 200% engagement boosts, it empowers creators amid booming demand.

Posted on: by Stella Evans
The Search Revolution: How AI Overviews Are Forcing Marketers to Rewrite Digital Strategy

The Search Revolution: How AI Overviews Are Forcing Marketers to Rewrite Digital Strategy

Artificial intelligence is fundamentally transforming search marketing as AI Overviews replace traditional blue links. By 2026, over 60% of queries will generate AI-powered responses, forcing marketers to abandon decades-old SEO strategies and adopt new approaches for visibility in an AI-mediated discovery environment.

Posted on: by Elena Brooks
RealHomes Breach: How a File-Upload Flaw Put 30,000 WordPress Sites at RCE Risk

RealHomes Breach: How a File-Upload Flaw Put 30,000 WordPress Sites at RCE Risk

A critical file-upload flaw in RealHomes CRM plugin exposed 30,000+ WordPress sites to remote code execution. Patches are out, but slow updates leave many vulnerable amid active scans.

Posted on: by Layla Reed
OnlyFans’ $5.5 Billion Gamble: How a Sex-Work Platform Plans Its Path to Wall Street

OnlyFans’ $5.5 Billion Gamble: How a Sex-Work Platform Plans Its Path to Wall Street

OnlyFans is negotiating a $5.5 billion sale to Architect Capital, which plans to build financial infrastructure for adult content creators and pursue a 2028 IPO, challenging traditional finance's reluctance to service the sex work industry.

Posted on: by Maya Grant

Programmatic Power: How Dealers Turbocharge Car Sales in the Open Internet Era

Zoe Patel | 2026-03-24
Programmatic Power: How Dealers Turbocharge Car Sales in the Open Internet Era

Car dealerships, long reliant on print ads and radio spots, are undergoing a digital transformation powered by programmatic advertising. Jason Goldberg, general manager of automotive at The Trade Desk, an AI-driven ad technology platform, detailed in a recent CBT News interview how this technology connects dealers with buyers across the open internet—content beyond walled gardens like social media and search engines.

The shift marks a departure from outdated tactics measured by superficial metrics such as clicks and impressions. ‘Programmatic really is the gateway to the open internet… It’s a place where your brand resonates with engaged consumers in a premium, safe environment,’ Goldberg said. Dealerships using The Trade Desk’s platform now access data-driven targeting and precise measurement, linking campaigns directly to offline sales.

Traditional linear funnels no longer capture modern buyer behavior, which follows a circular path across makes, models, and segments. Programmatic enables multi-channel engagement via connected TV, online video, audio, display, and premium digital content, accelerating conversions dramatically.

Circular Journeys Demand Multi-Channel Precision

Dealers limiting efforts to search and social miss early-stage buyers. Multi-channel campaigns slash decision times: one channel averages 23 days to conversion, two channels drop it to 15 days, and three channels reduce it to seven days, according to insights shared by Goldberg in CBT News .

A data-first strategy lies at the core. First-party data from dealership CRMs, supplemented by third-party sources, identifies in-market shoppers. The Trade Desk delivers tailored messages to the right audience on optimal devices, minimizing waste and boosting efficiency. Granular targeting down to zip+1 levels matches ad exposure to actual purchases, revealing influences on sales and competitor defections.

Premium, brand-safe environments enhance engagement, recall, and purchase intent. MediaPost echoed this in coverage of Goldberg’s comments, noting programmatic reaches potential buyers earlier in their journey, moving beyond vanity metrics ( MediaPost ).

Data Fuels Measurable Outcomes

Dealerships gain competitive edges by tracking real-world impacts, not just digital interactions. The Trade Desk’s platform provides dashboards showing how ads drive foot traffic and sales, enabling optimizations that traditional media cannot match. This precision addresses oversaturation risks, ensuring messages land effectively.

Broader industry trends amplify programmatic’s role. In 2025, U.S. programmatic digital display spending exceeded $180 billion, comprising nearly 92% of all digital display, per Basis Technologies analysis. Automotive marketers increasingly allocate here for its targeting prowess amid rising digital ad investments.

Top dealerships achieve 7.01% conversion rates through advanced strategies, per DemandLocal’s compilation of eMarketer data, underscoring optimization potential ( DemandLocal ).

Omnichannel Acceleration in Action

PureCars emphasizes programmatic’s automation via AI and algorithms for real-time targeting, partnering to deliver personalized interactions that 71% of consumers crave, citing McKinsey research. With 76% feeling underserved without personalization, dealerships using first-party data post-cookie era refine media plans for higher conversions ( PureCars ).

Silverback Advertising forecasts programmatic’s growth in auto, enabling measurement of test drives, dealership visits, and sales attribution. Real-time dashboards optimize spending, improving return on ad spend as brands target based on demographics, history, and location ( Silverback Advertising ).

Connected TV emerges as a powerhouse, with 56% of global marketers boosting CTV/OTT spend in 2025, up from 53% in 2024, particularly in automotive, per Nielsen via Epom. Programmatic CTV ad spend nears $45 billion by 2026.

Navigating Privacy and AI Frontiers

First-party data dominates, with 40% of U.S. marketers relying on it as primary privacy-safe targeting in 2025. Retail media programmatic display grew over twice as fast as total, signaling transaction-tied signals’ value. Dealerships adapt by integrating CRM data with platforms like The Trade Desk for compliant, effective reaches.

CBT News posts on X highlight The Trade Desk’s role, with Goldberg discussing digital connections for dealers amid 2026 considerations (@CarBizToday). As programmatic DOOH expands 300%+ and AI handles 90% of buying by 2027, auto dealers position for dominance.

Mindset changes prove essential: embrace circular paths, expand channels, prioritize data, measure outcomes, and view programmatic as open internet access. Goldberg’s blueprint equips dealerships to thrive amid evolving buyer dynamics.

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